of builders offered sales incentives in a 2025 NAHB survey.
Ridge for new construction agents
Stop losing buyers to memory and timing gaps.
Ridge is the memory and follow-up system that remembers what every buyer wants, watches for the moment that makes the home possible, and drafts the right message in your tone.
Buyer memory.Timely recall.Drafts in your tone.
of builders cut prices in that same market backdrop.
memory system tying buyer intent to the moment it becomes useful.
Market context from the NAHB 2026 New Homes Month release. Ridge uses public market context only as background, not as a promise of results.
The problem Ridge solves
Good buyers rarely disappear all at once.
They drift because the follow-up depends on memory, timing, scattered conversations, and the newest builder update. Ridge keeps those threads connected.
The buyer was not ready yet.
Ridge keeps the details alive until their timing, budget, preferred plan, or ideal lot lines up.
The right change happens later.
When a price, incentive, rate, or inventory update creates an opening, Ridge brings the right buyer back to the surface.
Your best context is in your head.
Drop the post-showing recap into Ridge once. It turns scattered notes into buyer memory and next actions.
The message still needs to sound like you.
Ridge drafts in your tone. You edit, copy, and send from the tools you already use.
How it works
A quick recap becomes a reason to follow up.
Ridge is built for the real rhythm of new construction sales. You keep the conversation. Ridge keeps the memory, timing, and draft work ready.
1
You relay what happened by chat, voice memo, text screenshot, or email context.
2
Ridge updates the buyer memory with preferences, objections, timing, parties, and next steps.
3
Ridge watches for the price, incentive, inventory, rate, or timeline change that matters.
4
When the moment arrives, Ridge surfaces the buyer and drafts the message in your tone.
Second brain for buyer work
Ridge remembers the buyer you would have chased.
The value is not another place to manage data. The value is that Ridge brings the right buyer back before a real opportunity goes cold.
A living memory for every active buyer and deal.
Triggers tied to price, incentives, inventory, rates, and timing.
Drafts that use your tone and the buyer's actual context.
Daily reminders for buyers who should not go quiet.
Builder facts with source and verification history.
A chat thread where drafts wait until you act.
Speak it once.
After a showing, call, or messy text thread, tell Ridge what happened. It turns that context into buyer memory, tasks, and follow-up opportunities.
Use the context you already have.
Ridge can use CRM context, read-only email context, voice memos, screenshots, and verified builder data to understand what the buyer needs next.
Send it yourself.
Ridge drafts the message in your tone. You review it, make the human edits, and send it from the channel the buyer already uses.
Pricing
$397/mo
Standard includes the core Ridge memory, follow-up, draft, and builder-data workflows for one new construction agent.
Teams
Buyer memory for builder sales teams.
Teams gives sales leaders a shared way to keep buyer context, builder changes, draft quality, and follow-up standards moving across a larger organization.
Custom pricingBook team demo
Trust
Human-controlled by design.
Ridge is meant to make the agent sharper, not remove the agent from the relationship. It prepares the work and waits for you.
Ridge drafts in your tone. You edit and send.
Email context is read-only.
Text conversations come from your recap or screenshot.
CRM changes require agent approval.
Builder facts keep source and verification context.
No autonomous outbound messages.
Questions agents ask first
What does Ridge do for me day to day.
Ridge remembers what each buyer wants, watches for the moments that make a home possible, and drafts the follow-up so you can move faster.
Does Ridge send messages for me.
No. Ridge drafts in your tone. You edit and send from email, text, or the channel you already use with that buyer.
How does Ridge know when to bring a buyer back.
Ridge connects buyer preferences, budget, timing, objections, and watched builder updates. When something changes, it surfaces the buyer and the reason.
Is Ridge replacing my CRM.
No. Your CRM stays the system of record. Ridge is the memory and follow-up layer that works around it.
What does Standard include.
Buyer memory, chat, voice memos, email context, text screenshot OCR, draft generation, triggers, builder data workflows, and Follow Up Boss support.
Is Teams available.
Yes. Teams is a custom rollout for builder sales organizations that want shared buyer memory, team workflows, custom setup, and security review.